Subscription dark patterns have long been criticized for creating consumer harm. In 2025, the U.S. introduced new rules requiring one-click cancellation and stricter oversight on hidden fees. This article explains how these measures reshape the subscription market.
Key takeaways
The 2025 regulation targets manipulative designs that make it difficult for consumers to cancel. Businesses must implement a clear one-click cancellation process. In addition, disclosure of all recurring fees must be upfront and transparent.
Legal basis
The Federal Trade Commission (FTC) issued the rules under its authority to combat unfair or deceptive practices. The new guidelines are grounded in consumer protection statutes and align with prior actions against misleading subscription programs. See ftc.gov for official documentation.
State-by-state differences
While federal law applies nationwide, several states maintain stricter requirements. For example, California mandates prominent renewal notices and consent for any material changes. Businesses must comply with both federal and state obligations.
Real-world cases
High-profile enforcement actions have targeted streaming services and fitness companies that buried cancellation steps. These cases highlight how hidden charges and complex flows are treated as deceptive, resulting in fines and corrective orders.
Step-by-step actions
Companies should audit their interfaces to remove friction in cancellation. Second, they must present pricing clearly at checkout. Third, compliance officers should monitor user flows and document adherence to FTC guidance.
Why this matters
The new rules seek to restore consumer trust in digital subscriptions. Transparent cancellation and upfront fees not only reduce complaints but also improve brand reputation and regulatory compliance.
FAQ
Q: What is a subscription dark pattern?
A: It refers to manipulative design that obscures cancellation or misrepresents costs.
Q: How does the one-click rule work?
A: Businesses must provide a single-step option to end recurring charges without obstacles.
Q: Are hidden fees banned?
A: The 2025 regulation prohibits undisclosed fees and requires full disclosure at sign-up.
Q: Do subscription dark patterns still exist under the new law?
A: Enforcement continues, but the rules make it easier for consumers to report and challenge violations.