Dark patterns in online shopping have become a growing concern for U.S. regulators and consumers. In 2025, new rules and enforcement actions aim to strengthen consumer rights against manipulative digital designs that trick users into unwanted purchases or subscriptions.
Key takeaways
U.S. agencies like the FTC are actively pursuing companies that use misleading design tactics. Consumers now have stronger grounds to demand refunds and report unfair practices.
Legal basis
The FTC Act prohibits unfair or deceptive acts in commerce, and recent updates specifically target dark patterns. For reference, see the official FTC guidance: ftc.gov.
State-by-state differences
Certain states, such as California and Colorado, have passed privacy and consumer protection laws that explicitly ban manipulative interface designs. Other states are considering similar bills, creating a patchwork of regulations.
Real-world cases
In 2025, several online retailers faced lawsuits for using subscription traps and misleading cancellation flows. These cases highlight the importance of documenting user experiences and reporting violations.
Step-by-step actions
1. Review checkout pages for hidden fees or pre-checked boxes.
2. Take screenshots of misleading designs before purchase.
3. File complaints with the FTC or your state attorney general.
4. Request chargebacks from your bank or card issuer if misled.
5. Stay updated on evolving rules in your state.
Why this matters
Protecting consumers from digital manipulation ensures fair competition and transparent markets. By understanding dark pattern laws, individuals can better safeguard their financial and privacy rights.
FAQ
Q: What are dark patterns in online shopping?
A: They are deceptive design tactics, such as hiding cancellation buttons or adding items to carts, that mislead consumers.
Q: How do new U.S. consumer rights protect me in 2025?
A: Updated rules and enforcement give you clearer rights to cancel subscriptions, demand refunds, and hold companies accountable for manipulative practices.